Our Services & Approaches

Observation room

Type of Study

  • Brand image/ perception/ Equity/Brand architecture
  • Usage and attitudes
  • Possibility for property or real-estate project and product/design concept test
  • Product Test
  • New product concept test/ Generation/ development
  • Creative development
  • Advertising concept development, pre/post testing/ evaluation
  • Shopping Observation
  • Pricing/packaging/ Impact on shelf test
  • Customer satisfaction/retention – generation of attributes
  • Mystery Shopper
  • Sensory test
Two people writing on papers

Quantitative Research

Quantitative research with various methods interview offered:

  • Intercept
  • Central location
  • Door to door
  • Telephone
  • Online (under development)

We propose only non-random sampling which includes different conventional approaches as:

  • Convenience
  • Purposive
  • Quota
  • Snowball
Meetings photo by Headway on Unsplash

Qualitative Research

  • Qualitative Research with various methods offered:
  • Group Discussion
    • Standard or mini or triad or paired
    • In-depth interview with difficult target or under confidential topics
  • Reconvened Group
  • Business to Business
  • Ethnography research via method of Home Visit, Accompany Shopping, I mmersion A-Day or Shadowing
  • Extended Creative Group

We offer many psychological tools:
Photo sorting and mapping, Product grouping, Brand collages, Analogies, Thought bubbles, Sentence completion, Word association, Photo diary